This weeks meeting we had the pleasure of hearing Gary Mueller speak to us about Serve Marketing, which is the country's only all volunteer, non-profit ad agency. Serve's mission is to advocate healthier behaviors and shine a light on underserved causes, by creating provocative marketing and advertising campaigns that move people. Since 2002 we have donated over $15 million in time and services to issues like Shaken Baby Syndrome, Teen Pregnancy, Infant Mortality, Teen Homelessness, Gun Control and Foster Care. Serve Marketing all started one day when Gary had an
epiphany in church. The sermon was talking about how life gives you signs about what people should really be doing with
their lives and most people ignore those signs. However, it was different for Gary, after hearing the sermon preach, the foundation for Serve Marketing was completely laid out right in front of him. Gary took this foundation and brought it to his boss at BBK and the rest is history.
Serve Marketing has been around for 10 years and Gary expressed how it has been hard, but rewarding. He said, "The thing people don’t know about Serve is how hard it is to do the work, how hard it is to give away free work, hard in terms of amount of work, and to convince people to do stuff for us."
“Our philsophy to chanigin people’s behaviors is simple”
“Uncomfortable is good”
“A provocative idea is more valuable than money-because the media loves it.”
“The key to generating positive media with controversial advertising is to help them produce the story.”
Gary also works closely with the United Adworkers
. The United Adworkers Local 208 is a Milwaukee based organization dedicated to the pursuit of marketing communications excellence. They are a close knit group loosely made up of advertising practitioners, designers, directors, photographers, production professionals, students and anyone else interested in the fine art of propaganda. Locally, we are here to educate future practitioners, inform current professionals and foster community camaraderie. Student memership is free and you can sign up, here. They also have a mentoring program and if you are
interested you can sign up, here. The United Adworkers also has several upcoming events geared especially for students. Student Night is Tuesday, April 23rd at Jackalope Lounj and the Panel Discussion is Tuesday, April 30th at Cramer-Krasselt.
In our last meeting, we hosted Jeff Carrigan, founder of Big Shoes Network. Big Shoes is a Midwest digital service dedicated to providing awareness for advertising, marketing, PR, and other communication-related job openings. Jeff is a Marquette alum himself, and spoke to us about today’s marketplace and what you can do to stay connected and aware. The major takeaways are as follows:
-2013 is better than 2012. Job postings are up by 28% and placement is spread between 48% in agencies, 42% corporate, and 10% government or non-profit. This is a very good thing for ad people!
-Entry to mid-level jobs are in abundance right now, while senior-level jobs are hard to come by. With 44% of job postings being entry-level, this means there is room for a new generation of young professionals in the marketplace.
-If you want to land an agency job, here’s a surefire method: Create a list of the top 20 agencies you may want to work at, then narrow it down to 5-10 and monitor their postings like crazy. Create and maintain relationships with these agencies so when an opening becomes available, you’ll be ready to pounce.
-LinkedIn is absolutely essential to your professional online presence. Join groups related to whatever you’re interested in, and connect with people you meet.
-Twitter is a phenomenal resource for discovering openings and staying up to date with a company’s culture. There are also many employer/recruiter twitter accounts that post openings as well. Here’s a few to follow:
@CoolJobsatLC (Laughlin Constable)
@FolkGirl1 (Spyder Trap)
@GECareers (General Electric)
@HDCTalent (Hanson Dodge Creative)
How can you stand out? Jeff says you need competence, character, chemistry, customer-focus, and charisma. In short, research the company you want to work for, be honest, make sure you are a good fit, be on the lookout for business opportunities, and “be the one with a little extra.”
To contact Jeff, email him at email@example.com
, or send him a message to connect via LinkedIn. Follow @bigshoesnetwork on twitter for job and internship openings in Milwaukee, Chicago, and Minneapolis.
This week Kelly Donaldson from Cramer Krasselt came to discuss interview advice. Kelly is a Marquette Alum who majored in Business Administration, International Businesses, Marketing and German. She slowly got into the Advertising industry and now works with Cramer Krasselt as a Account Supervisor. She's had much experience with administering interviews and shared with us ways we can improve our interviewing skills. The major takeaways are listed below.
- Always be prepared - Research the company / position and always come in with several questions.
- Nerves are normal - Learn how to control your nerves.
- Never underdress - Make sure you come in looking your best.
- Informational interviews are a good way to get your foot-in-the-door - If you want to get a head start on a future career simply set up an informational interview with a company of interest. That way you will have already built a relationship with a supervisor and learn more about the company to see if it's a good fit.
- 5 second rule - Make sure to pause for 5 seconds when asked a tough question. It's better to think about it, take your time, and answer throughly, than to rush it without letting the interviewer finish the question.
- Send thank you letters - Be appreciative of the interview opportunity. Show the company that you thought about them afterwards and you're thankful for them giving you a chance to express your story and abilities.
If you have any questions you can reach Kelly at firstname.lastname@example.org.
For our next meeting in 2 weeks (3/6) we are fortunate enough to have Jeff Carrigan (founder of Big Shoes Network) come in and speak with us about finding ad jobs/internships in milwaukee and Big Shoes.
Jeff Carrigan is the Founder & CMO of Big Shoes Network, Inc. He focuses on strategic partnerships and business development. Prior to BSN, Jeff held a number of marketing communications-oriented positions in the financial services, health care, and social service industries. Jeff received his M.A. in advertising and public relations from Marquette University, and a B.B.A in marketing from the University of Wisconsin – Milwaukee.
Thanks to all who were able to brave the cold and come to our first meeting of 2013. For those of you who were not able to attend this is a brief recap of what we talked about. Ad Club is a network of MU students who share a common interest in advertising. We work to get experience with the ad world through; guest speakers, agency tours, hands-on experience and fellow club members. There is a membership fee of $10 which covers club social events, industry standard software training workshops and you will get first dibs on agency tours. This fee will be due on 3/1 if you are interested.
The second part of the meeting was a brief tutorial on how to manage your online presence.
"You are your own brand. That's why online marketing is necessary to get recognized and get business."
There are four main mediums for this they are; social media, blogs, portfolios and websites. When working with these things you need to know your intentions, why am I posting this? Be yourself, talk about things that matter to you. Finally when you experience something that you would want to share take a moment to let it sink in before you decide to share it.
When using Facebook you need to remember to use common sense, this means keeping your profile clean and using privacy settings to create a separation between your social life and professional life. Use Facebook to join groups related to your interests to get updates and get connected to people with similar interests. Don't let certain things get on your profile including very drunk pics, black box pics, hate messages, complaining and personal matters.
Use twitter as a way to connect to people who you have not met in your person. Tell people what you are doing, whether it is your work or interesting things you are doing in your life. Or even refer people to interesting news to show you are well informed. One of the best perks of twitter is the ability to emphasize certain phrases or people by tagging them with a hashtag or @ sign. Finally link your twitter to your personal blog if you have one along with a short bio.
Linkedin is a great tool for connecting to professionals and should be used carefully. Use it to post your resume and connect with people who can help you with your career. Make sure you also make good impression on your connections because they can endorse you for being competent with certain skills.
"blogs can be chatty, informal, opinionated and often humorous, and it's this "human" aspect of blogs that draws many people to them." There are many platforms for making your own blog (blogger, tumblr, wordpress) that allow you to customize a unique look and post work that you think is noteworthy. Things such as writing samples and designs, if you find other interesting information, similarly to twitter you can repost it.
If you've done the other things you can take it a step further and even develop your own website. This can be from scratch or with the help of websites. The main purpose of a website should be as a central hub for your online presence, including a resume, about you, portfolio and contact info. This should point people to everything noteworthy about you on the web.
Our next meeting will be with Kelly Donaldson of Cramer-Krasselt on 2/20, she will be talking about interviewing tips. The digital advertising summit will be on March 20th, you should register ASAP. Finally if you are interested there are open positions in the MUSG Communications Department, the applications are available at musg.mu.edu.
In our last meeting we were fortunate enough to have Ad2Milwaukee come visit to talk about the importance of networking. Ad2Milwaukee is a non-profit division of the American Advertising Federation (AAF). Their goal is to help young professionals build knowledge about Milwaukee's advertising industry. They provide networking opportunities and projects for real clients.
How to network: Establish a relationship, cultivate it, and provide value
Ask people: What they do, how they got there, and advice
Ask yourself: How can I provide value to the person I'm talking to?
Be prepared to tell people "your story"
Ad2Milwaukee also noted that there are several annual public service campaign competitions for student to participate in. Each year Ad2MKE develops a full campaign for a public service organization It competes with other divisions of the American Advertising Federation. It's a great opportunity for students looking to get their hands on a real project.
How to get involved -
$50 membership for a year, $25 for half year
Multiple speakers and networking events in Milwaukee each month
Follow on twitter: @Ad2MKE
Marquette Advertising Club would like to wish everyone to have a wonderful holiday and a happy New Year! See you in
On Tuesday October 3, 2012, Marquette Ad Club hosted a meeting on resume review providing valuable information on how a resume should be structured and helpful tips to take into consideration when forming a resume. To start off the meeting a funny video resume was presented, which can be seen HERE
; you should check it out, it's hilarious. We continued through the powerpoint covering applicable information for any college student when reviewing, critiquing, or forming a resume. Why The Resume Is So Important
- First thing employer sees
- First impressionFocus On Accomplishments
- Accomplishments v. Explanations
- Hard results/impacts you made
- Frame the resume for the job you wantResume Don'ts
- Make up a job you didn't have
- Write too much
- Include irrelevant personal info
- Write in complete sentences Quick Tips
- Work from most to least important, not always chronologically in order
- Use your address that is near the job you are applying for
- Maintain a consistent style
For more information about resumes, cover letters, portfolios, and the process of getting hired, Career Services
is a fantastic resource on campus, located next to the Varsity Theatre.
Also don't forget to check out Charlie Managno website design challenge, details are the bottom of last weeks meeting recap. Charlie will be coming back to Marquette around November 2nd to speak with us again because he felt rushed last time. That will also be when the website designs are DUE! So have them ready to be presented.
We are also have a Myspace Reposition Challenge Ad Club will be participating in so if you wanted to learn more and help us out, email - email@example.com
Thank you for those who were able to attend and make sure to keep up with our up-coming events. On October 17, Starcom is coming to visit. Hope to see you there!
Thanks to all who attended our first meeting of the year! It was great getting to meet everyone and discuss with you what it means to be a member of Ad Club. In yesterdays meeting we went over the basic information of Ad Club and also had Charlie Mangano, a senior global marketing and communications executive, provide us with some insightful information and introduced to us a design contest. Just to recap some of the things we went over:
Key notes from Charlie Mangano:
- Ad Club's Mission
- What we will be doing at meetings
- Advantages of agency tours / speakers
- Benefits of being a member of Ad Club
- Service opportunities
- The perks of being a paid member (download the membership form, here)
- Johnston Hall can take you anywhere
- Marquette Communication school is building a huge brand for itself
- "Just get in the boat" - Get yourself involved in as many ways as possible and you'll eventually find your place
Lastly, Charlie proposed a design contest for us and for whoever is interested. Rules are simple:
- Took a job for the money = biggest mistake he has made
- Knows tons of people, willing to help out any Marquette Student, connect with him on LinkedIn
- Design an alternative website for his band The Rolling Bones
- Winning design will get to work with him personally, gain experience and credibility, and a cash prize will be rewarded to the winning design
- At least three pages will be needed - Home, About, Setlist
- Use logo as main inspiration (shown below)
- Submissions can be entered directly to Charlie - firstname.lastname@example.org
- For reference, his current website is - www.therollingbones.com
On Tuesday November 1st, we welcomed two Marquette alums from Starcom MediaVest Group to talk about working in media as well as careers and internship opportunities with the company.
Starcom Chicago is a full service media agency that oversees the entire media process for each client. They consist of four sub-agencies, Starcom, Spark, Liquid Thread (which emphasizes in product placement), Tapestry (their multicultural agency) and SMG Search. Employees within the company are placed on either the strategy team which plans the type of medium to apply to each client, and the activation team works on the actual purchasing of the media. These teams will work with outside agencies on the creative, which is usually chosen by the client.
Starcom's client list includes P&G, Walgreens, Blackberry, Wrigley Mars, and many more. We were interested to learn about their campaigns with 5 Gum and Jim Beam.
Starcom also takes pride in being a great place to work. Starcom has won various awards including Adweek
Media Agency of the Decade. They also offer learning programs to new hires to integrate them into the company's culture and prepare you for your future. Starcom also offers summer internships for students.
For more information about interning or working for Starcom or general questions about the meeting, you may contact either of our speakers.
Jill Devaney - Jill.Devaney@Starcomworldwide.com
Julie Gogan -
Thanks to those who attended the meeting on October 11. We talked about some industry news and discussed the "do's" and "don'ts" of resume writing. We suggested that you tweak your resume depending on the job you are applying for.
The Harvard Business School resume template has been uploaded on our forms page. Here are some other things we talked about in regards to resume writing.
- Try and alternate verbs, use correct tenses
- Once you gain internship experience, try and eliminate irrelevant high school experience
- List experiences in order of relevance. If all is relevant, list chronologically.
- Begin with your most unique skills that will set you apart from other applicants
- Creative and account resumes should look different. Make sure to format for the job you are applying for.
Again, thanks to those who attended. If you have any questions about resume writing for a job or internship in advertising, contact email@example.com or contact Career Services.
On Tuesday September 27 we spoke with Dave Hanneken the Vice President/Executive Creative Director of Laughlin Constable. Though the meeting was generally about the work of a copywriter, as Hanneken also teaches Copywriting and Campaigns at MU, we covered how to "get inspired" and how to go about getting a job in the advertising industry.
We started off the meeting talking about Hanneken's story and how he got to where he is now. We covered some of the advantages and disadvantages of working in a small shop versus a larger agency.
An important part of being a creative in the advertising agency is drawing inspiration from ads. Hanneken showed us a series of advertisements that have inspired him in the past.
We also discussed tips on how to get into the business. Some important things to remember when getting started are to...
- Start a blog
- Get social--start a website
- Swallow your pride--be able to take some criticism
- Treat your job search like it's a tough class
- Be creative in your approach, but within reason
Some other important things we discussed were how to write a cover letter, formulate a resume, and interviewing for an job in advertising.
A big thanks to Dave Hanneken for speaking to us. For more information about Laughlin Constable's work visit http://www.laughlin.com/